Restaurant · Edmonds, WA · 2026
The challenge
Pancake Haus had loyal customers but a menu and digital presence that under-sold the experience. The menu read like a list; the site read like a brochure. Neither was doing the work of growing average ticket or weekend covers.
The approach
We treated the menu as a sales document, not a list — re-architected categories around margin and reorder behavior, rewrote item copy for crave, and rebuilt the site to mirror the in-store warmth.
The design outcome
A menu engineered to lift average check and a digital home that finally matches the reputation. The kind of foundation a 20-year breakfast institution should have had a decade ago.
This case study describes the project approach, not independently verified traffic, revenue, bookings, current service availability, or a client endorsement.
Project scope
- Menu Strategy
- Web Design & Build
- Brand Refresh
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